Privacy policy

1 Basic Information

1.1 Definition of "personal data" and "data protection".

"Personal data" means any information relating to an identified or identifiable natural person.

"Data protection" is the protection of an individual's personal data from improper use, to safeguard privacy and the right of informational self-determination.

1.2 Name and address of the responsible body

The responsible party within the meaning of the General Data Protection Regulation (DSGVO), the Federal Data Protection Act (BDSG-neu) and other national data protection laws as well as other data protection regulations is:

Schwarzbräu GmbH

Marktplatz 6

86441 Zusmarshausen

Germany

Telephone: +49 (0) 8291 8580

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

1.3 Data protection officer

Contact person for all questions regarding data protection at the responsible office is:

Matthias Götz

Blue Taurus GmbH & Co. KG

Dieselstr. 16

86368 Gersthofen

Germany

Phone: 0821 8998000

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

1.4 Supervisory Authority

If you are of the opinion that the processing of your personal data by the controller is not lawful, you can address your complaint to the following competent supervisory authority.

Bavarian State Office for Data Protection Supervision (BayLDA)

Promenade 27

91522 Ansbach

Telephone: 0981 53 1300

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2 Data processing on this website

2.1 General information

As a matter of principle, we only process personal data of our users insofar as this is necessary for the provision of a functional website as well as our contents and services.

This website uses TLS encryption to protect confidential content, such as personal data. This means that all data traffic between the user's browser and the website provider (web hosting provider) is encrypted and cannot be read by third parties.

2.2 Collection of data when calling up the website

2.2.1 Data concerned, purpose of processing and legal basis

Each time a user accesses this website and each time a file is retrieved, access data is stored in a log file on the web server. The following data is collected:

IP address or domain name of the visitor

Time of the call

Page or file accessed

Referrer URL

http response code

Browser type and version, operating system used

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the security of the information technology systems.

An evaluation of the data for other purposes does not take place in this context.

The legal basis for the temporary storage of the data is Art. 6 para. 1 f DSGVO.

2.2.2 Access to the log files

Access to these internal log files is only possible through the provider of the website (web hosting provider).

2.2.3 Duration of storage

The log files are deleted after seven days.

2.3 Use of the contact form

2.3.1 Data concerned, purpose of processing and legal basis

This website contains a contact form which can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask is transmitted to us in encrypted form and stored. These data are:

Name

Address

E-mail address

Telephone number

Message

The processing of the personal data of the submitted contact form is solely for the purpose of processing the contact and answering the enquiry. The legal basis here is legitimate interest according to Art 6 (1) f DSGVO.

If you contact us to request a quote, the personal data is processed to carry out pre-contractual measures in accordance with Art. 6 para. 1 b DSGVO.

2.3.2 Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case as soon as the conversation with the user has ended or the enquiry has been completed.

If a contractual relationship is established as a result of your enquiry, the enquiry is subject to the statutory retention periods.

2.3.3 Right of objection

The user has the option of revoking his or her consent to the processing of personal data at any time. All personal data stored in the course of contacting us will be deleted in this case. An informal message by e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. is sufficient for this purpose.

2.4 Use of cookies

Cookies are small text files that are stored in the internet browser or by the internet browser on the user's computer, tablet or smartphone. Cookies become invalid after a defined expiry time and are automatically deleted. So-called session cookies are deleted after the browser is closed. A distinction is made between the following cookie categories:

Essential cookies enable basic functions and are technically necessary for the proper functioning of the website.

The processing of personal data by means of essential cookies for the provision of the service as well as in the case of cookies that are necessary for the implementation of the electronic communication process or for the provision of certain functions desired by you (e.g. shopping cart function), according to Art. 6 para. 1 b and f DSGVO. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services.

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Marketing cookies are used to track visitors to websites. The aim is to serve ads that are relevant and engaging to individual users and therefore more valuable to publishers and third party advertisers.

All statistics and marketing cookies require your active consent in accordance with Art. 6 (1) a DSGVO by means of the "Privacy settings" window displayed on your first visit.

Open cookie settings

3. tools and plugins

Adobe Typekit Web Fonts

This website uses Adobe Typekit Web Fonts of the responsible party Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland hereinafter referred to as "Adobe" for the uniform display of fonts. With the certification according to the EU-US Privacy Shield (also EU-US Privacy Shield) https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG, Adobe guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Adobe's servers. This gives Adobe knowledge that our website has been accessed via your IP address. According to the DSGVO, the IP address is a personal data and can be transmitted to a server of Adobe in the USA and stored there. The person responsible for this website has no influence on this data transmission.

The legal basis for the use of Adobe Typekit Web Fonts is legitimate interest within the meaning of Art. 6 (1) f DSGVO and enables an appealing and consistent presentation of the website.

If your browser does not support web fonts, a standard font from your computer will be used.

For more information on Adobe Typekit Web Fonts, please visit https://typekit.com and see Adobe's privacy policy: https://www.adobe.com/de/privacy.html.

"Facebook" social plug-in

This website uses a plug-in of the social network Facebook. Facebook is an internet service provided by facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as "Facebook".

With the certification according to the EU-US Privacy Shield (also EU-US Privacy Shield) https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC, Facebook guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The legal basis for the use is legitimate interest within the meaning of Art. 6 (1) f DSGVO and enables an improvement in the quality of our website.

Facebook provides further information about the possible plug-ins and their respective functions at https://developers.facebook.com/docs/plugins/.

If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from Facebook's servers in the USA. For this purpose, the browser you are using must connect to the Facebook servers. Through this, Facebook gains knowledge that our website has been accessed via your IP address. According to the DSGVO, the IP address is a personal data and is usually transmitted to a Facebook server in the USA and stored there. The person responsible for this website has no influence on this data transmission.

If you are logged in to Facebook while visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognised by Facebook. Facebook may assign the information collected in this way to your personal user account there. If you use the Facebook "Like" button, for example, this information will be stored in your Facebook user account and may be published via the Facebook platform. If you wish to prevent this, you must either log out of Facebook before visiting our website or prevent the loading of the Facebook plug-in by using an add-on for your internet browser. Facebook provides further information on the collection and use of data as well as your rights and protection options in this regard in the data protection information available at https://www.facebook.com/policy.php.

Google Ads and Google Ads Remarketing

This website uses Google Ads with Google Ads Remarketing, an online advertising programme operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google"). Google Ads enables us to show you advertising that is of interest to you and to optimise our advertising measures.

Google is a certified participant in the Privacy Shield agreement and has undertaken to apply European data protection law when processing data in the USA (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI).

The legal basis for the integration of Google Ads and the associated data transfer to Google is your consent (Art. 6 para. 1 a DSGVO).

When you call up an ad placed by Google, a cookie for conversion tracking is stored on your computer. If the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was redirected to this page. Each visitor receives an individual cookie without personal data. The information collected using the cookie is used to create anonymous statistics about Google Ads customers. We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. Personal data is not transmitted and it is not possible to identify users. With the help of the cookie set, it is possible for us, within the framework of the "Remarketing" function, to show you offers on other websites within the Google advertising network which are of interest to you and which result from your previous behaviour.

According to Google, the remarketing function does not collect any personal data. However, if you do not want Google to use the "interest-based advertising" function, you can deactivate it in principle in the settings at https://www.google.com/settings/ads.

More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/technologies/ads.

Google Analytics

This website uses Google Analytics, a web analytics service operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google"). Google uses cookies. The information collected by cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data.

However, due to the activation of IP anonymisation on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The recipient of the data is Google as an order processor. The controller has concluded an order processing contract with the processor.

The legal basis for the integration of Google Ads and the associated data transfer to Google is your consent (Art. 6 para. 1 a DSGVO).

The users' personal data will be deleted or anonymised after 14 months.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de&gl=de.

Google Maps

This website uses Google Maps, a mapping service operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google"). This enables us to show you interactive maps directly on the website and allows you to use the map function conveniently.

The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) f DSGVO.

For this purpose, the browser you use must connect to Google's servers. This provides Google with knowledge that our website has been accessed via your IP address. According to the DSGVO, the IP address is a personal data and is usually transmitted to a Google server in the USA and stored there. In addition, a cookie with the user settings of Google Maps is stored on the browser you are using. The person responsible for this website has no influence on this data transmission.

More information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de&gl=de.

Google reCAPTCHA

This website uses Google reCAPTCHA of the responsible Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA hereinafter referred to as "Google" to check and avoid interactions on our website through automated access.

With the certification according to the EU-US Privacy Shield https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The purpose of reCAPTCHA is to check whether data entry on our websites (e.g. in a contact form) is made by a human or by an automated programme. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website by the website visitor or mouse movements made by the user). This enables Google to know that our website was accessed via your IP address. According to the German Data Protection Act (DSGVO), the IP address is a personal data and is usually transferred to a Google server in the USA and stored there. The person responsible for this website has no influence on this data transmission.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

The legal basis for the use of Google reCAPTCHA is legitimate interest within the meaning of Art. 6 para. 1 f DSGVO and serves the security of the website and the defence against unwanted, automatic access in the form of spam or similar.

For further information on Google reCAPTCHA and Google's privacy policy, please see the following links: https://www.google.com/intl/de/policies/privacy/.

Google Web Fonts

This website uses Google Fonts, a library of fonts operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google"). This enables us to present the content of this website to you in a visually identical and correct manner across browsers.

Google Fonts are used in the interest of an appealing and uniform presentation of our website regardless of the end device or browser. This constitutes a legitimate interest within the meaning of Art. 6 (1) f DSGVO.

When you call up a page, your browser loads the required fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Google's servers. This informs Google that our website has been accessed via your IP address. According to the DSGVO, the IP address is a personal data and is usually transferred to a Google server in the USA and stored there. The person responsible for this website has no influence on this data transmission.

More information on the handling of user data can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de&gl=de.

YouTube

This website uses YouTube LLC , 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, hereinafter referred to as "Google", for the integration of videos of the responsible party.

With the certification according to the EU-US Privacy Shield (also EU-US Privacy Shield) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI, Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

Normally, when you call up a page with embedded videos, your IP address is already sent to YouTube and cookies are stored on your end device. However, we have embedded our YouTube videos with the extended data protection mode (in this case, YouTube still contacts Google's Double Klick service, but according to Google's data protection declaration, personal data is not evaluated in the process). This means that YouTube no longer stores any information about visitors unless they watch the video. If you click on the video, your IP address is transmitted to YouTube and YouTube learns that you have watched the video. If you are logged in to YouTube, this information is also assigned to your user account (you can prevent this by logging out of YouTube before viewing the video).

The legal basis for the use of Google Maps is legitimate interest within the meaning of Art. 6 para. 1 f DSGVO and enables the integration of video contributions.

More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.

4. rights of the data subjects

If personal data is processed by you, you are a data subject within the meaning of the DSGVO and you are entitled to the following rights vis-à-vis the controller:

4.1 Right to information

You have the right to receive information free of charge about the purpose, categories, recipients, duration of storage and origin of your personal data. You also have the right to request information on whether your personal data is transferred to a third country or to an international organisation.

4.2 Right to rectification

You have a right of rectification and/or completion vis-à-vis the controller if the personal data processed concerning you is inaccurate or incomplete. The controller must make the rectification without undue delay.

4.3 Right to restriction of processing

You may request the restriction of processing in accordance with the conditions set out in Art. 18 DSGVO.

4.4 Right to erasure

You may request that the personal data concerning you be erased without undue delay and the controller is obliged to erase this data without undue delay, provided that there is a ground pursuant to Art. 17 DSGVO and that compliance with legal obligations and or grounds for asserting, exercising and defending legal claims do not restrict the right to erasure.

If you wish to make use of one of these rights, please contact our data protection officer.

5. status of the data protection declaration

The last amendment to the privacy policy is dated June 2020.

The data controller undertakes to adapt the data protection declaration due to changes to the website or due to changes in legal requirements. The currently valid version can be accessed at any time at https://www.schwarzbraeu.de/de/datenschutz.